Link building is probably the most important part of any online marketing campaign.. think of it as a way to spread the word about your business or website. Generally speaking, the more incoming links you have pointed to your site, the better off your rankings will be. Link building should be done on an ongoing basis; it shouldn’t be viewed as a one time service. You always want to stay a few steps ahead of your competitors. These incoming links also need to be good quality and relevant to your subject matter. A good quality link building source is more important now than ever with Google’s strict standards and constantly updating algorithms. Using a poor quality link building source can often times end up hurting your rankings, instead of improving them. Engage Marketing uses trusted sources and proven strategies to constantly build links to our client’s sites.